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Google Worth’s Original Content, Recognize & Organize




Google extends its service by making use of the original contents hosted by various users in the king of streaming video, YouTube, which is directly from the source and without the meddling of any TV network or production houses.

According to sources Google plans to create 20 special channels on its YouTube site, and will spend $100 million to create original programming to populate them, Google also wants to create its own streaming video programs like Netflix announced last month. However the company will create low-cost programming designed specifically for the web and YouTube, and support the shows with advertising. The sources said this will be a “major
overhaul” to YouTube, which already has a lucrative advertising system in place.

After Google bought the site for $1.6 billion in 2006 and eventually faced pressure to turn it into a profit center, YouTube went on the hunt for feature content, like TV and movies, expecting such content would make it easier to sell ads.

It's said that the site is planning a series of changes to its home page to highlight sets of "channels" around topics such as arts and sports. About 20 or so of those channels will feature several hours of professionally produced original programming a week.

A YouTube spokesman declined to comment on the new initiatives...,
"YouTube saw incredible growth in 2010 and we're excited about the future,"

YouTube's move comes as streaming video services are growing stronger, upending the way people watch TV shows.

YouTube is looking to compete with broadcast and cable television, a goal that requires it to entice users to stay on the website longer, and to convince advertisers that it will reach desirable consumers.

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